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A Summer’s Tale 2018 reports record ticket sales

The annual arts and music festival held in the woodlands and moors of Luhmühlen, Germany, sold a record 13,000 tickets this year

By Molly Long on 06 Aug 2018

Fans watching Madness perform at A Summer's Tale

Fans watching Madness perform at A Summer's Tale 2018


image © FKP Scorpio

With high temperatures throughout the weekend and a record 13,000 tickets sold, A Summer’s Tale celebrated its fourth year last weekend (1–4 August) in the woods and moors of Luhmühlen, Germany.

This year’s festival featured a host of British-born talent in its multiple-genre-spanning lineup, with sets from Passenger, Madness and Belle and Sebastian. Alongside music, guests enjoyed a series of activities celebrating the arts, including film screenings, workshops and readings, as well as A Summer’s Tale’s popular Poetry Slam, which kicked off Friday’s events.

As has been the case for so many festivals this season, the heatwave currently gripping much of the northern hemisphere posed significant challenges for organisers FKP Scorpio. With the help of awnings and umbrellas throughout the festival site, the team managed to created spaces of shade for festivalgoers looking to escape the sun. Free drinking water points and sprinklers were also on hand to relieve guests and staff.

“It’s fun to see that our artists are not afraid to mingle with the audience.”

With adequate precautions taken, emergency services at the festival reported a quiet weekend. “The audience for this event is very careful in general, and so got along well with the heat,” explains Jan Bauer of the German Red Cross.

“Most treatments were carried out this weekend due to insect bites.”

The illness and subsequent dropping out of Australian signer Kaity Dunstan, known by her stage name Cloves, threatened to put a dampener on the weekend. Organisers acted quickly, enlisting the help of Germany indie rockers Razz to fill the slot.

Despite the minor hiccup, organisers hailed the fourth edition of the festival a success all round. “This festival is very special for all those involved,” says FKP Scorpio’s Stephan Thanscheidt.

“It’s fun to see that our artists are not afraid to mingle with the audience. Those out here on the site experienced an indescribable and relaxed festival atmosphere through and through.”

 


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