The latest industry news to your inbox.


I'd like to hear about marketing opportunities


I accept IQ Magazine's Terms and Conditions and Privacy Policy


Survey: the songs Gen Z want to remember forever

A survey by an American company asked a thousand young people what songs they would put into a time capsule to preserve for future generations

By Molly Long on 16 Jul 2018

Taylor Swift is a clear favourite for Gen Z and beyond, appearing in the top 5 of both lists

image © Flickr: Eva Rinaldi

American company Shutterfly has released the results of a survey it commissioned in which a thousand Generation Z Americans were asked which songs they would preserve for future generations in a time capsule.

The results are a mixture of easily anticipated number one hits and some more unexpected choices and reflect the musical landscape Gen Z – people born in the mid-1990s and early 2000s – have grown used to. Shutterfly also surveyed a number of people outside of Gen Z, and the differences are somewhat noticeable between the ages.

Here is what Gen Z believe the future needs to hear:

1. This is America – Childish Gambino (41.03%)
2. Shape of You – Ed Sheeran (34.62%)
3. Despacito – Luis Fonsi (29.49%)
4. Happy – Pharrell (23.08%)
5. Shake it Off – Taylor Swift (19.23%)
6. Hello – Adele (19.23%)
7. Call Me Maybe – Carly Rae Jepsen (16.67%)
8. Hotline Bling – Drake (14.10%)
9. Chandelier – Sia (12.82%)
10. Bad and Boujee – Migos (11.54%)
11. Formation – Beyonce (11.54%)
12. Uptown Funk – Bruno Mars (10.26%)
13. Body like a Back Road – Sam Hunt (10.26%)
14. Sorry – Justin Bieber (7.69%)
15. Love me Like you do – Ellie Goulding (7.69%)
16. Tennessee Whiskey – Chris Stapleton (6.41%)
17. Bang Bang – Jessie J, Ariana Grande & Nicki Minaj (6.41%)
18. Black Beatles – Rae Sremmurd (5.13%)

And here is what all the survey respondents, regardless of age, want to preserve:

1. Happy – Pharrell (33.67%)
2. Hello – Adele (32.87%)
3. Uptown Funk – Bruno Mars (26.79%)
4. Shape of You – Ed Sheeran (24.50%)
5. Shake it Off – Taylor Swift (24.00%)
6. Despacito – Luis Fonsi (17.43)
7. This is America – Childish Gambino (17.03)
8. Tennessee Whiskey – Chris Stapleton (14.34%)
9. Call Me Maybe – Carly Rae Jepsen (13.65%)
10. Sorry – Justin Bieber (10.16%)
11. Formation – Beyonce (8.96%)
12. Chandelier – Sia (8.57%)
13. Body like a Back Road – Sam Hunt (8.47%)
14. Love me Like you do – Ellie Goulding (8.17%)
15. Hotline Bling – Drake (6.08%)
16. Bang Bang – Jessie J, Ariana Grande & Nicki Minaj (4.58%)
17. Bad and Boujee – Migos (4.48%)
18. Black Beatles – Rae Sremmurd (2.49%)


Get more stories like this in your inbox by signing up for IQ Index, IQ’s free email digest of essential live music industry news.

More news

Grammy performances yield 480% sales gain for arti... Spike in sales for songs performed at 2019 Grammy Awards by Lady Gaga, Kacey Musgraves, Bradi Carlile, H.E.R. and Dolly Parton.
PledgeMusic seeking partnership or acquisition Artist-to-fan marketplace PledgeMusic is “hopeful of reaching a positive resolution soon” following talks with potential new partners or owners.
Direct-to-fan platform PledgeMusic owes artists $1... The artist-to-fan marketplace PledgeMusic is behind on payments to multiple artists, prompting criticism from the music community
Top 10 tours of 2018 all gross over $100m in recor... Ed Sheeran's world-conquering ÷ led the charge in 2018, becoming the first tour to gross more than $400m in a single year
Taylor Swift uses facial recognition to ID stalker... At Swift's 18/5 Rose Bowl show, a hidden camera concealed in a specially designed kiosk was used to cross-reference concertgoers' faces with a...database of known stalkers