LiveStyled enhances AEG ties with BST, APE apps

App developer LiveStyled has agreed a new three-year deal with promoter AEG Presents, starting with the mobile apps for this year’s’s All Points East and British Summer Time (BST) festivals.

The apps for both events, built on the LiveStyled platform, provided functionality for schedule building, site maps, artists playlists, sponsors activations and, innovatively, the ability for festivalgoers to upgrade their tickets last minute to a range of VIP options.

The deal marks the latest chapter in LiveStyled’s relationship with AEG, for which it already provides the apps for several major arenas, including London’s O2.

Jim King, AEG Presents’ festival director, comments: “It’s been an impressive first year working with the team at LiveStyled. In our first year at All Points East, we were able to successfully upgrade a large number of customers to VIP on the day, opening up a powerful new revenue stream for the festival and giving us good insight into customer movement around site.

“It’s been an impressive first year working with the team at LiveStyled”

“The app really came in to its own at BST, with a high percentage of the audience downloading. We took merchandise pre-orders through the app and the number of people choosing to upgrade their experience exceeded expectations.

“We’re now looking on to next year’s festivals and the improvements that we can bring to the apps, such as click and collect on site for food and beverage.”

LiveStyled, founded in 2014, has raised more than £2 million in investment, including £1.2m in a series-A funding round last July.

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