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Fullsteam celebrates record-breaking summer

Finnish promoter Fullsteam Agency welcomed over 100,000 people to the 40th-anniversary Provinssi and new-look Sideways

By Jon Chapple on 02 Jul 2018

Provinssi festival in Finland is promoted by Fullsteam Agency

Finnish rapper Cheek at Provinssi 2018

image © Provinssi/Niko Peltoniemi

The summer of 2018 has been the biggest to date for Finnish promoter Fullsteam Agency, whose recent festivals Provinssi and Sideways attracted a combined audience of 102,000 visitors.

Provinssi celebrated its 40th anniversary over 28–30 June, featuring performances by Volbeat, Prophets of Rage, French Montana, the Offspring, Biffy Clyro, Run the Jewels and more. Over three days, the festival recorded the second-largest attendance in its history, with 76,000 people making congregating on the town of Seinäjoki, in western Finland.

“I am extremely happy and proud to say that our anniversary edition was able to fulfil our expectations, and beyond,” says festival director Sami Rumpunen. “The history and tradition of Provinssi as a major groundbreaker within the Finnish festival market is an endless fuel for us each and every day.

“We are now turning the focus towards taking another big step in developing a next-level festival experience.”

“The feedback so far has been overwhelmingly positive. We’re already looking forward to and planning the next edition”

Sideways, held in Helsinki on the weekend of 8–10 June, drew a record audience, with 26,000 visitors – over 10,000 more than the previous high, largely owing to the addition of a third day. The festival’s headliners included Mø, A Perfect Circle and the National.

Previously a two-day event, the festival added one more day and moved to a new festival site in central Helsinki. With three stages outdoors and three indoors, along with designated venues for non-music programming, such as art exhibitions, pinball arcade, beer yoga and ‘bird karaoke’.

“The new site worked really well and its functionality exceeded all our expectations,” says Fullsteam promoter Artemi Remes. “All shows were well attended and the feedback so far has been overwhelmingly positive. We’re already looking forward to and planning the next edition of Sideways.”

Fullsteam Agency is part of German’s FKP Scorpio group.


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