Ticketing platforms AXS and Eventbrite have agreed separate deals with music streaming giant Spotify that will allow the companies to promote their concerts and music festivals to Spotify’s audience of more than 100 million music fans.
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The online festival booking platform will use data from users' Spotify accounts to create personalised festival recommendations
By Molly Long on 23 Jul 2018
Festicket and Spotify have teamed up to give the world a new way to browse music festivals. Aptly named Festival Finder, the service takes data from users’ Spotify accounts to create a tailor-made list of festival recommendations.
Festival Finder aims to provide festivalgoers with detailed information on over 1,000 festivals worldwide. By showing users where their most-streamed artists are playing over the festival season, the creators hope to encourage festivalgoers to be adventurous and informed with their choices.
On the new service, Zack Sabban, CEO and co-founder of Festicket, says: “We know first-hand how overwhelming it can be when trying to pick out the one to go to.
“Our Festival Finder solves that problem by presenting a tailored list of festivals that best match your listening habits, including some under the radar gems that could soon become your new favourite festival destination.”
“Expect cleverer and deeper ways to match festivals to personal tastes in future”
Those wishing to use Festival Finder need only log onto their Spotify account on the website. The service will then give users a list of ten personalised festival recommendations and allow them to purchase tickets, accommodation and extras on the Festicket website.
Dan Wong, product manager at Festicket believes the service is the start of a new way of festival browsing. “Our Festival Finder focuses on what people primarily go to festivals for: the music.
“This is the beginning of transforming Festicket’s extensive catalogue and expertise into an intelligent engine that helps festival goers with their journey of discovery. Expect cleverer and deeper ways to match festivals to personal tastes in future. Plugging in other services to gather more user preference points is definitely one of the options.”
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