Sign up for IQ Index
The latest industry news to your inbox.
Eventbrite and British promoter MJR have agreed a multi-year ticketing partnership, following MJR's recent Eventbrite-ticketed 50 Cent shows in Australia
By Jon Chapple on 02 Jul 2018
Eventbrite has signed a multi-year ticketing partnership with independent UK promoter and venue operator the MJR Group.
The agreement with the MJR Group – which follows the ticketing/event technology giant’s recent tie-up with Spain’s Elrow – commenced with MJR’s recent shows in Australia with 50 Cent (pictured), where Eventbrite’s platform was used to sell more than 25,000 tickets for two dates.
Eventbrite will now power the MJR Group’s portfolio of future touring events and productions, as well as its portfolio of UK venues.
Richard Buck, founder and owner of the MJR Group, comments: “With lots of innovative projects planned over the next years, a ticketing partnership with Eventbrite felt the right move to support our growth. They completely understand our independent ethos and can provide us with a constantly evolving tech platform that suits our needs and helps deliver our expansion as a leading global entertainment company.”
“This partnership with Richard and MJR Group is a direct result of Eventbrite’s continued dedication to the independent live music space”
Paul Everett, head of music at Eventbrite UK, adds: “This partnership with Richard and MJR Group is a direct result of Eventbrite’s continued dedication to the independent live music space. MJR are a highly ambitious company and we are aligned on how we view the future of the live music space around the world.
“We’ve talked to a lot of independent promoters and venue operators all over the globe to find out what they need, and have created solutions for that. It is rewarding that this dedication is now paying off, having earned the trust of one of the UK’s largest independent music promoters.”
MJR recently hired booker Baris Basaran to head up its growth in central and eastern Europe, following a period of expansion first into Australia and New Zealand, and then the Middle East, Asia and South Africa.
San Francisco-headquartered Eventbrite, which has processed £7 billion in gross ticket sales its inception in 2006, is active in 180 countries and territories.
Get more stories like this in your inbox by signing up for IQ Index, IQ’s free email digest of essential live music industry news.