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Wisebuddah and Senbla team up for iconic performers

Content company Wisebuddah and promoter Senbla are partnering up to create exclusive content for upcoming concerts with Quincy Jones and Burt Bacharach

By Molly Long on 26 Jun 2018

Jones and Bacharach

Burt Bacharach (left) and Quincy Jones (right)

It has been announced today that award-winning audio content company Wisebuddah has signed a deal with London-based concert promoter Senbla. The deal will see the two companies team up to create exclusive audio content for upcoming concerts from Quincy Jones and Burt Bacharach.

On 27 June, Quincy Jones: A Life in Song will come to the O2 Arena. The concert will pay tribute to Jones’ extensive career in the year of his 85th birthday. Fans will also be treated to a series of guest appearances, including Jess Glynne, Mick Hucknall, Beverley Knight and Mark Ronson.

A week later, Burt Bacharach will take to the stage of the London Royal Festival Hall on 6 and 7 July for the first time in two years to honour his own 60 year-strong career. With eight Grammys, three Academy Awards and 48 top-ten songs, his promises to be another memorable concert.

On the opportunity to work with these artists, Adam Uytman, head of content at Wisebuddah, comments: “Quincy Jones and Burt Bacharach are, without doubt, two of the world’s greatest music icons.

“Capturing the live experience can be very challenging. Wisebuddah have outstanding credentials in this area, so are the perfect partner for us.”

“Understanding audio – whether it’s live or pre-recorded, for scheduled broadcast or on-demand consumption – means we have the expertise to create the best possible content from these live experiences.”

Beyond capturing the two concerts, Wisebuddah will create two programmes which will premiere on BBC Radio 2. Already very well acquainted with BBC Radio, Wisebuddah have worked with some of the broadcaster’s most highlyrated shows, including The Michael Ball Show, Claudia on Sunday and The Radio 2 Rock Show with Johnnie Walker. It has also built a successful portfolio of podcast work with BBC Radio, the Sun and the NHS.

Wisebuddah’s extensive portfolio of work was attractive to Senbla. Ollie Rosenblatt, managing director of Senbla explains: ““Capturing the live experience can be very challenging.

“Wisebuddah have outstanding credentials in this area, so are the perfect partner for us. We are looking forward to extending the reach of these seminal concerts, not only through the high-profile broadcasts on BBC Radio 2, but through other plans we have for the distribution of this unique and very special audio.”


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