The latest industry news to your inbox.


I'd like to hear about marketing opportunities


I accept IQ Magazine's Terms and Conditions and Privacy Policy


StubHub stubbed over drip pricing

The US ticket resale operation is hit with a lawsuit in San Francisco over allegedly misleading ticket pricing

By Jamie Raybould on 12 Jun 2018

StubHub attorney Matthew Powers of O’Melveny & Myers LLP

StubHub attorney Matthew Powers of O’Melveny & Myers

image © O’Melveny & Myers LLP

A lawsuit filed against secondary ticketing giant StubHub and its parent company, eBay, in San Francisco has been allowed to go forward, and StubHub’s bid to send the case to arbitration declined.

Filed by Susan Wang, the lawsuit alleges that the ticketing company hides fees from customers until the payment confirmation pages, after the customer has given billing information.

The judge for the case, Superior Court judge Harold Kahn, said on Monday that StubHub would be unable to escape the proposed lawsuit, as there were enough factual questions to get the lead complainant “past the pleading hurdle”.

The suit was filed in February, and alleges that StubHub uses drip pricing to lure customers in with ‘bargain’ prices before hitting them with large hidden fees on the payment confirmation page. Wang claimed the site violates the US Consumer Legal Remedies Act, Unfair Competition Law and False Advertising Law.

Kahn rejected Powers’ argument that the terms and conditions on the website say that StubHub may charge fees, saying he was trying to “get off scot-free because somewhere in what I imagine to be a prolix [lengthy] document, it says it’s going to charge fees.”

Wang’s representative, Annick Persinger, tells  Law360: “We look forward to pursuing claims on behalf of StubHub customers who were lured into shopping on StubHub because of misleadingly low advertised prices that do not include added fees.”

The news follows on from other clampdowns on drip pricing, including Viagogo’s recent sanctions by the UK Advertising Standards Authority.

IQ has contacted StubHub for comment.


Get more stories like this in your inbox by signing up for IQ Index, IQ’s free email digest of essential live music industry news.

More news

New York adopts new ticket resale legislation The decision follows on from an investigation by New York's attorney general into the use of ticket bots over two years ago
New South Wales cracks down on ticket reselling New law will address extortionate ticketing by banning resale values above 110% of the original price
ASA refers Viagogo to National Trading Standards The ASA, which recently declared Viagogo a "non-compliant advertiser", has referred the ticketer to NTS for consideration of statutory sanctions
LN ‘inflated income to compensate execs̵... Investor Shiva Stein accuses Live Nation of misrepresenting its 2017 adjusted operating income in order to ensure five executives received performance...bonuses
Brooklyn councilman proposes ban on drip pricing NY councillor Justin Brannan’s legislation hopes to prohibit additional 'hidden' fees on sport and concert tickets