SeatGeek and Snap Inc. join up to sell through app

SeatGeek revealed today that it is working with Snap Inc. to allow fans to purchase tickets to events and shows directly through its app, Snapchat.

As part of the collaboration, sports teams, athletes and musical acts will be able to sell tickets to their live shows through their Snapchat stories. Fans watching the videos will be able to swipe up, select and buy their tickets all within the Snapchat app.

This partnership is one of the first times users have ever been able to use the app to make purchases. In 2016, Live Nation began advertising through Snapchat, including external links in their advertisements. This latest partnership marks the first in-app ticket buying experience Snapchat has ever offered.

“Selling tickets directly to our followers on Snapchat gives us an incredible opportunity to connect with our most dedicated supporters.”

The research into in-app ticket buying service began in February 2018 and more and more events will be added to the app in the coming months. As part of the testing, Los Angeles Football Club was the first to use the app to sell tickets to fans. Speaking about the new service, club president and and co-owner Tom Penn says: “We’re always looking to reach our fans in innovative ways.

“Selling tickets directly to our followers on Snapchat gives us an incredible opportunity to connect with our most dedicated supporters.”

The move is SeatGeek’s latest attempt to make ticket buying even more accessible for fans. It hopes that with the merging of technologies from the two companies, fans will be able to buy tickets in places on the internet where they already spend most of their time. On the partnership, SeatGeek co-founder Russ D’Souza says: “SeatGeek’s mission is to get fans to more live events.

“We see Snapchat as an incredible opportunity for teams and artists to increase discovery of their events, while also potentially rewarding their most dedicated fans with exclusive offers.”

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