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Live Nation acquires Alabama’s Red Mountain

The Birmingham-based promoter joins Sloss partner AC Entertainment as part of the world's largest live entertainment group

By Jon Chapple on 27 Jun 2018

Wharf Amphitheater, Red Mountain Entertainment

The Wharf Amphitheater

image © Michelle Stancil

Live Nation has acquired a majority stake in Red Mountain Entertainment, a regional concert and festival promoter headquartered in Birmingham, Alabama.

Red Nation’s core concert business books shows into venues of all sizes across the south-eastern United States, including the Wharf Amphitheater (10,000-cap.), Tuscaloosa Amphitheater (7,470-cap.) and Iron City (1,300-cap.) in Alabama, and the Brandon Amphitheater (8,300-cap.) in Mississippi, exclusively. Past shows  include the Rolling Stones, Pink Floyd, Bob Dylan, Kings of Leon, Rod Stewart, Fall Out Boy, Twenty One Pilots, John Mayor and G-Eazy.

It is also involved in the production of several music festivals, including Sloss Music & Arts Festival in Birmingham, which it co-owns with AC Entertainment (also a Live Nation company) and VMI, and exclusively books Beale Street Music Festival in Memphis, Tennessee, and Wildflower! Arts & Music Festival in Richardson, Texas.

“From day one, our goal at Red Mountain has always been to bring fans’ favourite artists to town,” says company president Gary Weinberger.

“They are just terrific people who have built a tremendous concert business”

“As we took on bigger venues, talent and events across the south-east, we always stayed true to that mission, which is why we were excited about the opportunity to work with Live Nation.

“As part of Live Nation, with my partners Jay Wilson, John Ruffino and our team, we look forward to bringing countless more shows and festivals to fans across the south-east.”

The deal is the concert giant’s ninth acquisition or equivalent this year, with its majority takeover of Texas’s ScoreMore Shows in May the most recent.

“I have had the great privilege to have known Gary, Jay and John for many years now, and they are just terrific people who have built a tremendous concert business,” says Bob Roux, president of US Concerts at Live Nation. “Given their entrepreneurial approach to business, their personal relationships and their tireless work ethic, they will continue to grow and accomplish even more as we work alongside one another at Live Nation.”


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