The former Red Bull and Uber marketing man is "leading the revolution" at the booking fee-free ticket store and discovery service
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The worldwide star used Dice technology to stop tickets for Project Wyoming being sold on the secondary ticketing market
By Molly Long on 08 Jun 2018
Kanye West joined forces with ticketing platform Dice to sell tickets for Project Wyoming. The move ensured tickets to his recent album launch parties didn’t end up in the hands of touts or on the secondary ticketing market.
Using exclusively mobile technology, Dice makes it impossible for touts to buy and resell tickets in bulk. Tickets are locked to users accounts and screenshotting and sending tickets to others is restricted.
Dice’s no-tout policy is strict, but this did not stop some trying their luck with Project Wyoming. When tickets for West’s shows in Brooklyn, Miami and Chicago sold out in seconds, Dice’s fan support team still reported some users trying to resell tickets bought via the app by advertising them on social media.
To combat this, users that were found trying to resell tickets on social media were immediately banned and their tickets removed.
Dice uses a waiting list system which allows allows fans who weren’t able to get tickets after the original release to potentially still get into events. Fans who discover they can’t make the show they bought tickets for can exchange tickets purchased for a full refund and the tickets are then sold to someone on the waiting list.
This waiting list system meant those caught out by touts didn’t lose their money. Contraband tickets removed from the accounts of caught-out touts were assigned by Dice to fans on the waiting list.
The news that Kanye West is using Dice technology to ‘beat’ touts comes at a time when the general opinion on secondary ticketing is changing in the wider music industry. Just last week, the government in New South Wales adopted new laws to battle against extortionate ticket resale prices by touts. The response from ticket reselling platforms has been mixed. In Britain, ‘responsible’ ticket resellers came together in April to form the Fair Ticketing Alliance.
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