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Hull Venue becomes Bonus Arena in new sponsor deal

Hull County Council hopes the sponsorship deal will help to secure a lasting legacy for the 2017 UK City of Culture

By Molly Long on 25 Jun 2018

Bonus Arena

The 3,500 capacity venue will open later in the summer

image © Bonus Arena

Hull Venue has secured a sponsorship deal with local business group Bonus, and will now be known as the Bonus Arena. It is hoped that this new deal will help to secure a lasting legacy for the city, after it was named UK City of Culture in 2017.

With a 3,500 person capacity, the state-of-the-art events complex hopes to attract exhibitions, large-scale conferences as well as concerts, stand-up and sporting events. Already, the venue has announced upcoming gigs from George Ezra, Jack White and Madness as well as events from the Strictly Come Dancing professionals and the Harlem Globe Trotters.

New sponsors Bonus Group are a well-established part of the Hull business community. For almost 60 years, the group has been involved in the local area, with many of those years spent in offices just a stone’s throw away from the new arena. On the new deal, Shaun Boanus, CEO of Bonus Group, says: “Having been involved with so many things ‘Hull’ over the years it seemed an obvious partnership from both sides.

“The arena is a huge legacy for the city and will do fantastic things for tourism”

“To be involved from day one is a great honour. It will undoubtedly be a huge success for the city and the people of Hull.”

Bonus Arena is managed by SMG Europe. John Sharkey, executive vice president of European operations at SMG Europe, echoes the optimism shared by those at Bonus Group. He says: “Following an incredible year with City of Culture, we are delighted to be operating the Bonus Arena in Hull.

“The arena is a huge legacy for the city and will do fantastic things for tourism, catapulting Hull on to the UK map in a big way as a destination experience.”

Open days and test event will take place in the next month, with the venue opening officially for business later in the summer. Tickets for performances at the venue are on sale now.


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