Live Nation Germany's Marek Lieberberg will co-promote the 2016 editions of the twin festivals he founded
Sign up for IQ Index
The latest industry news to your inbox.
Firenze Rocks, Live Nation's Florentine rock and metal event, has bolstered its environmental credentials ahead of its second outing
By Jamie Raybould on 06 Jun 2018
Italian rock festival Firenze Rocks has announced its new project, Riciclare è Rock (or Recycle is Rock). The initiative aims to cut down on the carbon footprint and general environmental impact of the festival by implementing recycling collection points around all the site entrances and exits, special bags which, if filled with recycling waste, can be returned for a “small symbolic reward” and, perhaps most impressively, the planting of 300 trees in Haiti.
The festival will take place in the Ippodromo del Visarno in Florence (an open-air racecourse), from 14 to 17 of June, and has become the main Italian rock festival since its debut last, with 50,000 attending in 2017 to see acts including Aerosmith, Eddie Vedder and System of a Down. The headliners this year are Foo Fighters, Guns N’ Roses , Iron Maiden and Ozzy Osbourne.
“Live Nation has cemented its commitment towards increasingly responsible and eco-respectful festivals”
The festival has partnered with Treedom, a Florentine web platform promoting green campaigns across the globe, in order to build a large green area on the island of Haiti to house the Firenze Rocks forest. These trees can then be adopted by members of the public via the Firenze Rocks app.
The marketing manager for festival promoter Live Nation Italy, Marco Boraso, comments: “With these two initiatives and others that will be presented in the coming days, Live Nation has cemented its commitment towards increasingly responsible and eco-respectful festivals.”
Get more stories like this in your inbox by signing up for IQ Index, IQ’s free email digest of essential live music industry news.