James Barton-led Superstruct makes further moves in the festival arena, investing in Danish festival and concert promoter Down the Drain Group
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The Northside promoter, flushed with new investment from the US, has recruited Helena Rudolph to spearhead commercial development
By Jon Chapple on 08 Jun 2018
Danish festival promoter Down the Drain Production has recruited a new commercial manager to coordinate its marketing and partnership activities.
Thirty-one-year-old Helena Rudolph comes to Down the Drain – which promotes and produces Northside, Tinderbox and Haven, and owns touring outfit Beatbox Entertainment – Legoland in Billund, where she was head of marketing.
“Down the Drain Group’s explosive growth in recent years has created a need for enhanced [marketing] efforts around our brands,” says company CEO Brian Nielsen. “We have a great desire to strengthen partnerships with the business community in Denmark.
“Helena comes with a wide range of marketing and branding experience, and she will be at the forefront of this venture. She has spent quite a few years and has impressed in [her previous role] at Legoland, and we look forward to bringing her on board.”
“Helena comes with a wide range of marketing and branding experience, and she will be at the forefront of this venture”
Rudolph (pictured) adds: “The achievements of Down the Drain in the Danish festival and concert scene are impressive. It is a company based on strong and positive values, and they are in rapid development, so I look forward to spearheading the development of the commercial arm.
“The focus will be on strengthening partnerships and co-branding, as well as ensuring continued positive development of each respective brand. And it warms my Aarhusian heart that the journey begins with the city’s darling, Northside.”
Down the Drain/Beatbox’s festivals were until recently majority owned by multinational German promoter FKP Scorpio, which sold its stake and pulled out of Denmark in April. Around 40% of the company was last month acquired by American investment fund Orkila Capital, a deal which extricates Down the Drain from the European festival “power struggle” between Live Nation and FKP, said Nielsen.
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