Denmark’s Down the Drain hires commercial chief

Danish festival promoter Down the Drain Production has recruited a new commercial manager to coordinate its marketing and partnership activities.

Thirty-one-year-old Helena Rudolph comes to Down the Drain – which promotes and produces Northside, Tinderbox and Haven, and owns touring outfit Beatbox Entertainment – Legoland in Billund, where she was head of marketing.

“Down the Drain Group’s explosive growth in recent years has created a need for enhanced [marketing] efforts around our brands,” says company CEO Brian Nielsen. “We have a great desire to strengthen partnerships with the business community in Denmark.

“Helena comes with a wide range of marketing and branding experience, and she will be at the forefront of this venture. She has spent quite a few years and has impressed in [her previous role] at Legoland, and we look forward to bringing her on board.”

“Helena comes with a wide range of marketing and branding experience, and she will be at the forefront of this venture”

Rudolph (pictured) adds: “The achievements of Down the Drain in the Danish festival and concert scene are impressive. It is a company based on strong and positive values, and they are in rapid development, so I look forward to spearheading the development of the commercial arm.

“The focus will be on strengthening partnerships and co-branding, as well as ensuring continued positive development of each respective brand. And it warms my Aarhusian heart that the journey begins with the city’s darling, Northside.”

Down the Drain/Beatbox’s festivals were until recently majority owned by multinational German promoter FKP Scorpio, which sold its stake and pulled out of Denmark in April. Around 40% of the company was last month acquired by American investment fund Orkila Capital, a deal which extricates Down the Drain from the European festival “power struggle” between Live Nation and FKP, said Nielsen.

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