news|14 Jun 2018
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Saint John, whose CV includes spells at PepsiCo, Apple Music and Uber, will lead marketing efforts at the agency group formerly known as WME-IMG
By IQ on 13 Jun 2018
image © Uber
Endeavor has hired marketing veteran and former Apple Music exec Bozoma Saint John as chief marketing officer (CMO).
Saint John (pictured) began her career in advertising, before joining PepsiCo, where she led the company’s entertainment marketing efforts. After nearly a decade at PepsiCo, she joined Beats Music and continued with the company following its acquisition by Apple.
Her most recent role was at Uber, where she was chief brand officer.
“Boz’s strong creative vision has the power to create cultural moments that are transformative for brands,” says Ariel Emanuel, CEO of Endeavor (formerly WME-IMG). “We’re excited for what it means when her vision comes face to face with our client roster and portfolio of brands who are shaping the cultural conversation around the world every day.”
Saint John’s new role will see her heading up the group’s Endeavor Global Marketing business, as well as working across its other brands, including booking agencies WME and IMG and martial-arts promoter UFC.
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