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The Indian ticketing service, BookMyShow, is looking to expand its customer base by foraying into international event ticketing
By Jamie Raybould on 20 Jun 2018
BookMyShow, India’s largest online entertainment ticketing service, is looking to build its international business over the next two years. The first venture into international sales will come in the form of the multi-award winning production of Rodgers & Hammerstein’s The King and I, in London’s West End.
The company’s sales are split into two sections, films and non-films. The non-film element of the company is currently at about 30% of its revenues, however the hope is that it will grow to be as equal as the film section. This will be achieved with at least 500 international events BookMyShow is looking to list in the next year, to grow its 35 million customer base.
“Our customers in India will now be able to get their tickets seamlessly”
Albert Almeida, COO of non-films at BookMyShow, told The Economic Times: “Millions of Indian tourists travel abroad each year and many of them are increasingly traveling to satiate their appetite for international entertainment.
“This is where we sensed an opportunity in fulfilling the need of our audiences that travel or who will travel should the entertainment be a draw. Our customers in India will now be able to get their tickets seamlessly for some of the biggest international events happening around the world be it live concerts, theatre or even sport.”
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