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Better as One: AEG celebrates Pride Month

AEG has kicked off its LGBT Pride Month campaign, Better as One, with a video that aims to demonstrate its commitment to diversity and inclusion

By IQ on 05 Jun 2018

To mark LGBT Pride Month, AEG has debuted a new campaign, Better as One, that aims to raise awareness of the importance of inclusion and underscore the company’s belief that “its strength comes diversity of thought and ideas”.

The campaign launched yesterday with a video, Infinite Diversity, that AEG employees and music fans are encouraged to view and share on social media channels.

Additionally, the US concert and venues giant will today (5 June) host a discussion with Gregory Lewis, CEO of the charity True Colors Fund, at the Grammy Museum at its LA Live venue. Lewis and True Colors Fund staff will highlight the work the charity is doing to combat homelessness among LGBT (lesbian, gay, bisexual and transgender) youth.

Dan Beckerman, CEO and President of AEG, says: “At AEG, we embrace our differences with regards to race, gender, gender identity, age, national origin, disabilities, politics, sexual orientation, education and religion, and are focused on building a culture that consistently promotes diversity of thought.

“We are proud to celebrate diversity during Pride Month and throughout the entire year”

“Diversity and inclusion are more than a corporate policy – they are embedded in everything we do, not only because it is the right thing to do, but because it adds value to our organisation. We are proud to celebrate diversity during Pride Month and throughout the entire year.”

AEG founder Phil Anschutz has previously come under fire for donating money to allegedly anti-LGBT organisations, including the Navigators, a company that cites being LGBTQ, along with incest and sexual abuse, as a source of “sexual brokenness”, and Dare 2 Share Ministries, which describes homosexuality as a “satanic perversion,” according to Pitchfork.

However, in March, when he gave US$1m to the Elton John Aids Foundation LGBT fund, Anschutz said he “support[s] the rights of all people and oppose[s] discrimination and intolerance against the LGBTQ community”.


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