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A 'women in the arts' theme propels the second Granada Experience, which also included debates on Brexit and festivals
By Jamie Raybould on 29 May 2018
Spain’s Granada Experience conference has concluded a second successful edition, focusing for its sophomore edition on women in the arts.
The conference held 30 debates, panels and masterclasses from 90 speakers. Speakers from PRS Foundation, LPO and Crockford Management debated gender equality, while agents from Coda, Toutpartout and Cap Cap debated how big festival bookings affect touring.
A discussion on touring post-Brexit, meanwhile, saw IQ news editor Jon Chapple host a panel featuring Barnaby Harrod from Mercury Wheels, Charly Beedell-Tuck of Solo Agency and Gracia Live’s Sam Perl.
On the festival, Granada Experience (GE) played host to six showcases, featuring performances by the likes of Sara Baras, Make Makovski Chez Luna, Xoel López and Lola Herrera.
In total, GE 2018 was attended by 500 registered delegates.
Taking place from Wednesday 11 to Sunday 15 April, in Granada’s Palacio de Congresos, the conference utilised all of Granada’s rich culture, from live music and discussion to gastronomy and local wine showcases. Spanish promoters’ association APM – one of five associations in attendance, along with Arte, Acces, Faeteda and Aresan – has produced a video on the conference, showcasing some of the events that took place.
“Granada is music, poetry, tradition, monuments, great food to savour… A city to dream and live well in”
Conference and festival director Pepe Rodriguez says: “I’m very lucky to have lived my whole life in Granada and been able to develop my career in music here.
“I was born in a place that loves music and that has been given the best artists in my country. From flamenco, pop and rock to singer-songwriters, Granadian talent has always been a big presence in the Spanish charts. This is what we want to show through GE: Our talent as a city, and our respect for music, art and culture.
“Granada was, and still is, the first Spanish city to host international tours outside Madrid, Barcelona and the Basque Country. We were the first to create a macrofestival when FIB [Benicassim], Primavera Sound, Mad Cool and BBK did not exist. It was the time of Esparrago Rock, bringing the best international artists like Sonic Youth to Spain.
“Granada is music, poetry, tradition, monuments, great food to savour… a city to dream and live well in. GE aims to show our guests all the richness to be had in our town and make him have an unforgettable time with us.”
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