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TickX hires CMO to lead push into Europe

Paul Kirwin, formerly of PureGym, will lead all the ticket comparison site's marketing efforts as it eyes further expansion in Europe

By IQ on 11 May 2018

Paul Kirwin, TickX

Paul Kirwin

Ticket search engine TickX has appointed Paul Kirwin as its first chief marketing officer (CMO).

Kirwin, who joins from fitness club chain PureGym, will be responsible for all of TickX marketing initiatives, including the UK-based company’s expansion into mainland Europe following its recent £3m investment round.

“I’ve been aware of TickX for some time and the growth of the business since they launched is impressive,” says Kirwin. “There is a massive opportunity for a billion-pound aggregator to break the entertainment ticketing industry and that’s where I believe we can take TickX.

“I’m delighted to join the team at this exciting time and can’t wait to start the challenge.”

“Marketing will play a key role in taking TickX to the next level”

Steve Pearce, CEO and co-founder of TickX, adds: “We couldn’t be happier that Paul has joined the TickX team. Marketing will play a key role in taking TickX to the next level as we target rapid international expansion in the coming months, and we’re pleased to have hired one of the best marketing professionals in the country to help achieve our goals.

“At PureGym, Paul’s ground-breaking marketing, acquisition and brand strategies helped grow a young company to market leader in just a few years. We’re excited to work with Paul as he leads the TickX marketing team to help achieve our mission of becoming global go-to destination for entertainment tickets.”

Joining TickX alongside Kirwin is Rory Burns, who has been appointed performance marketing director. He was formerly head of performance marketing at ecommerce start-up the Hut Group.


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