Ticketek unveils its new event finder chatbot

Ticketek, Australia’s leading entertainment ticketing platform, has launched its own chatbot, Ticketek Event Finder, for Facebook Messenger. The company has a social media audience of more than 10 million.

The chatbot will allow users to browse and discover events, while also buying tickets for them, all from the same Facebook chat without having to leave the page, making the process of buying tickets easier and faster. Customers will also be able to receive customer service through searching frequently asked questions.

Geoff Jones, the CEO of parent company TEG, says the chatbot is the latest innovation under the company’s Ignition programme. “Ticketek Ignition opens our internal network and systems to enable multiple ticket purchasing experiences across multiple platforms and partner systems,” he explains. “The chatbot development is enabled by our real-time content APIs, which put Ticketek at the leading edge of customer engagement and multi-channel integration.”

“With the Ticketek chatbot it has never been easier to find, save and enquire about the latest events in Australian sports and entertainment”

“Best of all, he adds, the chatbot has come from a great collaboration with Facebook and [developer] Social House Media, on the back of consultation with our venue and event partners. With the Ticketek chatbot it has never been easier to find, save and enquire about the latest events in Australian sports and entertainment. This will offer a seamless customer experience and a new way to explore ticketing options.”

Ticketek is not the first ticket company to utilise chat chatbots, however: back in 2016 StubHub partnered with Skype to release the StubHub bot, and Facebook already released a chatbot with Live Nation last year.

Get more stories like this in your inbox by signing up for IQ Index, IQ’s free email digest of essential live music industry news.