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Peex launches with Elton John partnership

To celebrate its launch, the pioneering live music platform will offer users exclusive access to and content from Elton John's final tour Farewell Yellow Brick Road

By Molly Long on 31 May 2018

Peex press shot

image © PEEX

The live music platform Peex has launched this week with an exclusive partnership with Sir Elton John, ahead of the start of his final worldwide tour Farewell Yellow Brick Road. Via Peex Live and Peex ReLive the company aims to “improve the connection between fans and artists,” by creating personalised concert experiences through their augmented audio reality technology.

From September 2018, concertgoers at select dates of the Farewell Yellow Brick Road Tour will be able to use Live to enhance their experience.

Live allows users to manipulate concert sound in real time, whilst still remaining completely immersed in the event. Using the wearable device – the Peex rX – and their app, concertgoers will have access to high quality audio and a five channel mix of the concert. The result is a completely personalised concert experience.

“PEEX [have] developed an incredible new technology that will revolutionise the way fans listen to live music”

Once the curtain goes down, users can purchase audio downloads of past shows via ReLive. Elton John concerts powered by the company will be available for download as well as future Live concerts. Additionally, to celebrate its launch and partnership with Elton John, ReLive will offer users the opportunity to purchase five never-before-seen recordings of past Elton John shows.

Peex’s launch in the UK, US and Europe follows years of testing and development at various shows and venues and with multiple artists. For three years, Sir Elton has worked with the company, saying: “I am passionate about giving my fans my best possible performance and making sure they get the best possible experience.

“…Peex [have] developed an incredible new technology that will revolutionise the way fans listen to live music.”

The app is currently available to download for free in the UK, US, Netherlands and Germany from both the App Store and the Google Play Store. Additional countries will be added throughout the summer of 2018.


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