fbpx

PROFILE

MY SUBSCRIPTION

LOGOUT

x

The latest industry news to your inbox.

    

I'd like to hear about marketing opportunities

    

I accept IQ Magazine's Terms and Conditions and Privacy Policy

news

Northside festival goes green with coffee scrub

Northside music festival partners up with cosmetic company Grums to recycle and reuse coffee grounds

By Jamie Raybould on 02 May 2018


image © Grums

Newly independent Danish festival Northside has bolstered its environmental credentials with the launch of a recycling service for waste coffee grounds.

Artists will be able to use facial scrubs made from the grounds from coffee stalls across the festival, and regular customers will be able to purchase the products from a number of vendors in Aarhus, the town that hosts the festival.

Aarhus-based company Grums has used coffee grounds from last year’s Northside festival to create its products for this year’s festival. The company will also release a new product in connection with the festival in the shape of a coffee hand scrub.

“Our values ​​perfectly align with Northside, which we consider Denmark’s coolest festival and which manages to be both attractive and hip and environmentally friendly and innovative.”

Grums states that coffee grounds are rich in antioxidants, and that the scrub is an optimal natural exfoliator that avoids the use of plastic microbeads, which can damage the environment.

Grums co-founder Rasmus Nørgård says: “Our values ​​perfectly align with Northside, which we consider Denmark’s coolest festival and which manages to be both attractive and hip and environmentally friendly and innovative.”

Northside was until recently majority owned by multinational German promoter FKP Scorpio. FKP pulled out of Denmark last month, selling its stake in both Northside and Tinderbox to Brian Nielsen, Flemming Myllerup and Mads Sørensen’s Down the Drain Holding.

 


Get more stories like this in your inbox by signing up for IQ Index, IQ’s free email digest of essential live music industry news.

Comments are closed.