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New Italian association KeepOn Live launches

After 14 years as a 'cultural association' for clubs, KeepOn Live hopes to become a "really representative association" for the Italian industry

By Jon Chapple on 21 May 2018

KeepOn Live launch in Milan on 28 March

KeepOn Live launch in Milan on 28 March

A new association for Italian music venues, festivals and promoters, KeepOn Live, has launched in Milan.

Led by Marco Manzella – who founded its forerunner organisation, KeepOn, in 2004 as a ‘cultural association’ for club-size venues – KeepOn Live is now a ‘sector association’ which will “represent and defend the interests of venues and festivals”, explains Manzella.

“After almost 14 years of networking activity, and the promotion and distribution of original Italian live music throughout the whole nation, venues and festivals have [asked us] to create a sector association,” he says, explaining that the new KeepOn Live will, “taking advantage of the undoubtedly positive period for the live music industry, carry out activities dedicated to the cultural, social and economic recognition all the professionals in this sector.”

The association, he adds, is “independent, apolitical, nonpartisan and nondenominational”, and brings together “venues and [organisations] that organise live music”.

Existing Italian industry association Assomusica, which represents concert promoters, producers and organisers, has more than 100 members, representing some 80% of the market.

Federico Rasetti, CEO and vice-president of KeepOn Live, comments: “It will be a really representative association, which will group exclusively live musical professionals and develop around their directives, demands and needs. It will be inclusive and qualifying, also welcoming those small companies that wish to grow in this sector, helping them to develop and strengthen.”


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