x

The latest industry news to your inbox.

    

I'd like to hear about marketing opportunities

    

I accept IQ Magazine's Terms and Conditions and Privacy Policy

news

Live Nation buys into facial recognition company

LN has invested in Blink Identity, which uses biometric IDs to control event access… as Ticketmaster's ex-CEO launches a facial recognition-powered platform of his own

By Jon Chapple on 08 May 2018

Blink Identity's facial ID scanning can handle over 60 people a minute, the company says

Blink Identity's facial ID scanning can handle over 60 people a minute, the company says


image © Stck w/Wikimedia Commons

Live Nation has invested in Blink Identity, a Texas biometric ID start-up whose technology could allow ticketless entry into events using facial recognition.

The announcement was made in Live Nation’s wide-ranging Q1 2018 earnings call, with CEO Michael Rapino saying the company’s “partnership with, and investment in, Blink Identity” could enable concertgoers to “associate your digital ticket with your image, and walk into the show”.

Responding to a question from William Blair & Co analyst Ryan Ingemar Sundby, Rapino said the integration of Blink’s technology is testament to Ticketmaster’s willingness to work with outside parties to improve the concert experience.

“These are some very talented guys that have come out with what we consider to be a very interesting technology, which lets you tie in your overall identity to the ticket,” he said. “For us, it’s part of what we’ve tried to redefine Ticketmaster as over the past several years.

“Whether this becomes the solution for everything, or an interesting product for a number of clients, is to be determined”

“One of the reasons why we think [Ticketmaster] is more successful now is that we’re willing to look at outside technologies, outside partners, and how we can bring them in and enhance the overall fan experience, [to] make things more effective for venues.”

“Whether this becomes the solution for everything, or whether this becomes interesting product for a number of clients, is to be determined,” added Rapino. “We just think it’s an important part of where we’re moving the Ticketmaster DNA to.”

Whether by accident or design, the partnership comes as Nathan Hubbard – formerly CEO of Live Nation’s Ticketmaster, and later head of commerce at Twitter – announces the launch of a facial recognition-powered ticketing platform of his own, Rival. By “tying access to biometric identity (through our facial recognition platform)”, Rival will, writes Hubbard, “give teams and artists control over each individual seat in real time: its price, where and when it’s sold, who gets access, what else it comes with and more.”

Rival will formally launch next year, and has already signed deals with the English Premier League and more than ten US sports leagues, according to Sports Business Journal.

 


Get more stories like this in your inbox by signing up for IQ Index, IQ’s free email digest of essential live music industry news.

More news

Ticketmaster buys into blockchain with Upgraded ac... The global market leader has acquired Bay Area start-up Upgraded, in the clearest indication yet that the live industry is bullish on blockchain's...potential
LN deploys ‘fan-first’ tech for Linkin... The Verified Fan presale, aimed at reducing touting, rewards fans willing to sign in with Facebook and spread news on socials with a better chance at...scoring tickets
Viberate adds CTS Eventim to ticket sales partners Eventim joins TM, Eventbrite and Skiddle as ticketing partners of the Slovenian start-up, which connects artists, venues, promoters and agents using...the blockchain
Eventbrite signs YouTube for in-video gig listings Eventbrite has added YouTube to its ever-growing list of distribution partners, with US fans now able to buy tickets through YouTube
Marcato acquired by Patron Technology Providence Equity-owned Patron acquired Greencopper in January, and also is the parent company of ShowClix and Ticketleap, among others