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Little Concert partners with Airbnb for Sounds Like London

The two companies will put on 11 shows throughout June as part of mayor Sadiq Khan's new initiative for grassroots venues

By Jamie Raybould on 30 May 2018

Jade Bird

Music platform Little Concert has partnered with online lodging service-turned-concert organiser, Airbnb, to launch a series of concerts this June as part of Sadiq Khan’s Sounds Like London campaign.

The series will consist of 11 concerts over the space of a month, commencing on the first of June with the British musician Jade Bird, who will be the first person ever to perform in the iconic north tower of Tower Bridge. The concerts seek to tackle the problems artists have in making profit from their music; with many UK venues having shut down over the past decade, it’s becoming increasingly harder for acts to find paid work.

Sounds Like London aims to provide vital support to grassroots acts and the industry as a whole in the capital, with an emphasis on the women in the scene. It also includes the latest round of Music Venue Trust’s Fightback gigs, which raise funds for legal advice for small venues.

“This series of concerts is a great way for us to support the grassroots music scene”

Sadiq Khan, the mayor of London, comments: “London is a powerhouse of music, having produced artists from Adele to Stormzy and the XX to Dua Lipa. Grassroots music venues are at the very heart of our success as a global capital of music: they are the places where emerging artists are able to hone their talent, and great producers and promoters are able to cut their teeth in the industry.

“That’s why I’m delighted that Airbnb and Little Concert are supporting my Sounds Like London campaign – a month of amazing activity in all corners of the capital. This year’s celebrations will put women artists, DJs, producers and promoters front and centre, showcasing the best of the industry and inspiring the next generation of female talent.”

Airbnb’s head of music concerts, James Beshara, comments on on the concerts: “Cultivating unique, local experiences is at the core of what we do at Airbnb, so we’re thrilled to be working with Little Concert to give a platform to up-and-coming artists. This series of concerts is a great way for us to support the grassroots music scene, which is an important part of the industry, while bringing together fans and artists in unique locations around the city.”


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