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Instagram, Eventbrite partner to streamline ticket-buying

Eventbrite has partnered with Instagram to allow fans to buy tickets directly from events and businesses' profiles

By Jamie Raybould on 09 May 2018

Life is Beautiful, Instagram, Eventbrite

Life is Beautiful festival on Instagram

image © Eventbrite

Eventbrite’s partnership with Instagram, and the launch of the ‘get tickets’ button, means that customers will now be able to buy tickets to events straight from the Instagram page of the artist, festival or venue. This, Eventbrite says, will “create more traffic to the listing”, as well as allowing the page to easily track sales from Instagram.

The addition of an easy-to-use button and ticket service will make it easier and less confusing for customers trying to buy tickets, without having to use a “messy URL” link to the artist’s website, it adds.

The software will be able to pull the customers name and email from Instagram, creating a streamlined check-out that will generate more ticket sales from Instagram’s 200 million daily users, 30% of which have purchased something that they saw on Instagram.

“We’re helping them turn browsing into ticket sales and work with Instagram to make the platform more actionable”

Scott Van Brunt, head of partnerships for Eventbrite, tells Billboard: “This integration will have a large impact on conversion rates and make it much easier for fans to buy tickets – based on the ticketing integration we did with Facebook, we saw that that same integration [doubled] the conversion rate.”

He continues to say: “We’re helping them turn browsing into ticket sales and work with Instagram to make the platform more actionable.”

Life is Beautiful festival in Las Vegas is one of the first businesses’ to utilise the new software. Life is Beautiful CEO Justin Weniger says: “The Eventbrite integration with Instagram has proved to help deliver an even better ticket-buying experience.”

Eventbrite announced its partnership with Instagram parent company Facebook late last year, and since say that Facebook has seen two times the sales and free registrations from similar upgrades.


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