Launched by Vibration Group, which manages Printworks, Magazine London will also incorporate a 7,000-cap. festival site on the Greenwich peninsula
Sign up for IQ Index
The latest industry news to your inbox.
By engaging all five senses, new Lambeth venue Sensorium becomes Europe’s first fully immersive venue for music and events, says Aures London
By Jamie Raybould on 09 May 2018
UK venue operator Aures London has unveiled plans for the Sensorium, a new music and arts space billed as the world’s first ‘five-sense, fully immersive’ venue.
Launching this May, the Sensorium is part of a new development in the Leake Street graffiti tunnel in Lambeth, and incorporates 3D audio technology (sound) along with 3D lighting, visual mapping and AR and VR (sight) and a vibrating haptic floor (touch).
For the remaining two senses, olfactory (scent) and gustatory (taste), Aures has worked with Azzi Glasser of the Perfumer’s Story on a ‘scent delivery installation’, along with Carlsberg UK, Campari UK and Charles Heidsieck Champagne on a food and beverage offering.
“Our system places every listener in the venue in in the sweet spot”
Aures London’s co-founder Sam Davis explains: “We have taken the biomechanics of hearing and scientifically create a space where you’re optimising the listener’s experience to the highest degree, while simultaneously bringing this organic, almost life-like 3D element with movement and direction to create something totally unique.
“Our system places every listener in the venue in in the sweet spot. Instead of having just two sound sources at the front of the room like most venues, we have 25 sound sources on either side room on three sound planes. This means the listener can enjoy the dynamic power of auditorium sound while having the intimate clarity of headphones.”
The space is large enough for 150 capacity seated, or 250 standing, and is suited to live music, immersive theatre, film screenings and more.
Get more stories like this in your inbox by signing up for IQ Index, IQ’s free email digest of essential live music industry news.