The world's largest retailer, whose revenues dwarf Walmart, Amazon and eBay combined, has kickstarted its bid for ticketing domination by buying market leader Damai.cn
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The Chinese ecommerce giant is targeting synergies between its music, video and film divisions, as Alibaba Pictures' Fan Luyuan is named president of ticketer Damai
By Jon Chapple on 22 May 2018
China’s Alibaba Group has appointed Fan Luyuan, the president of its Alibaba Pictures film division, as president of the Damai event ticketing platform, as it seeks to better integrate its various music and entertainment properties.
The reshuffle – which also sees Yang Weidong, president of video platform Youku, become president of music streaming service Ali Music – forms part of a “push for a unified entertainment strategy and stronger synergies” between the three platforms, says the company.
Alibaba, the world’s largest retailer, turned over nearly US$40bn in the 2017–18 financial year. It acquired Damai, China’s largest seller of music, sports and theatre tickets, last March, and also has plans for an artist management company and booking agency, both largely tailored towards funnelling content to Youku (‘China’s YouTube’).
Last September, Alibaba’s $7.2bn Digital Media & Entertainment Group announced the launch of a dedicated live entertainment division, to encompass ticketing, content creation and the live experience.
In a letter to employees, Alibaba Group CEO Daniel Zhang says: “In the year and a half since Alibaba Digital Media & Entertainment Group was established, all of the business units have strengthened and made advancements in their respective fields. The digital media and entertainment matrix is on its way to fighting with stronger coordination.”
Zhang Yu, the former president of Alibaba Music and Damai, will move to a new, unspecified position within Alibaba Group.
Elsewhere in the ticketing space, Alibaba owns movie ticketing platform Tao Piao Piao, which has more than 290m users, or a roughly 44% marketshare. The company says it hopes to capitalise on the synergies between it and Damai to provide a one-stop shop for the consumption of entertainment.
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