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Coda-repped Rita Ora is helping Uefa get more girls and women into football, while the football governing body is sponsoring her latest Girls tour
By IQ on 14 May 2018
Uefa, the governing body of football in Europe, has joined forces with Rita Ora on Together #WePlay Strong, Uefa’s campaign to encourage participation in football among girls and young women.
The news – announced today by Coda Agency, where Ora (pictured) is repped by Sol Parker – sees Uefa (Union of European Football Associations) become the sponsor of of Ora’s Girls tour, her first in five years, which includes stops in 13 cities in the UK and Europe.
Peter Willems, Uefa’s head of marketing and sponsorship activities, says: “We’re excited to have Rita Ora on board with Together #WePlayStrong. We believe we’ve formed the perfect partnership that will help to grow the game across Europe for young girls.
“Our partnership will continue to evolve with dynamic surprises that will help connect Uefa to the world of young women through music, entertainment, fashion and sport.”
The Kosovo-born star’s previous headline tour was 2013’s Radioactive, of Europe, Asia and Australasia, which wrapped up at the Royal Norfolk Showground Arena (4,000-cap.) in August.
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