Circles Group SL
Ticket Arena SL 2018
IFF 2018 Super Leaderboard

The latest industry news to your inbox.


I'd like to hear about marketing opportunities


I accept IQ Magazine's Terms and Conditions and Privacy Policy


Coda, Uefa partner on Together #WePlayStrong campaign

Coda-repped Rita Ora is helping Uefa get more girls and women into football, while the football governing body is sponsoring her latest Girls tour

By IQ on 14 May 2018

Rita Ora, Together #WePlayStronger

Uefa, the governing body of football in Europe, has joined forces with Rita Ora on Together #WePlay Strong, Uefa’s campaign to encourage participation in football among girls and young women.

The news – announced today by Coda Agency, where Ora (pictured) is repped by Sol Parker – sees Uefa (Union of European Football Associations) become the sponsor of of Ora’s Girls tour, her first in five years, which includes stops in 13 cities in the UK and Europe.

Peter Willems, Uefa’s head of marketing and sponsorship activities, says: “We’re excited to have Rita Ora on board with Together #WePlayStrong. We believe we’ve formed the perfect partnership that will help to grow the game across Europe for young girls.

“Our partnership will continue to evolve with dynamic surprises that will help connect Uefa to the world of young women through music, entertainment, fashion and sport.”

The Kosovo-born star’s previous headline tour was 2013’s Radioactive, of Europe, Asia and Australasia, which wrapped up at the Royal Norfolk Showground Arena (4,000-cap.) in August.


Get more stories like this in your inbox by signing up for IQ Index, IQ’s free email digest of essential live music industry news.

More news

Ex-Coda agent Jason Edwards joins Dice Edwards, who left Coda Agency earlier this year, has joined UK mobile ticketer Dice in an industry facing role as head of music
Endeavor to acquire digital video co NeuLion in $2... NeuLion, which supplies streams of sports and entertainment events, will become a wholly owned subsidiary of the former WME-IMG
Ex-Coda MD Claire Horseman heads to Coalition Horseman, who left Coda Agency last summer, has joined Coalition Talent alongside former Music Plus Sport execs Anthony Norris and Owen Kent
Lyndsay Harding becomes first female major agency ... Harding, formerly of film company Amblin Partners, joins United Talent as the 'first woman CFO' of a major talent agency
It’s official: Geoff Meall joins Coda The former Agency Group/UTA UK MD says he is "delighted to start the next chapter of my agency life" at Coda Agency