88rising announces first-ever festival

88rising, a US-based artist management company, record label and media brand focused on east Asian artists, has announced plans for its first music festival.

The festival, named Head in the Clouds, will be co-produced by Live Nation and inhabit the Los Angeles State Historic Park on 22 September 2018. Announced acts include Rich Brian, Joji, Keith Ape, Higher Brothers and special guest performances from Zion.T, Yung Bans, Yung Pinch and LAFF TRAXX.

“Having our own music festival in LA is a dream come true and something we have always wanted to happen. 88rising means ‘double happiness’ and that’s what we intend to bring to the live experience for years to come with this festival. We have been working on every detail for the fans to have a great time with us,” says 88rising founder and CEO, Sean Miyashiro.

“88rising means ‘double happiness’ and that’s what we intend to bring to the live experience”

The festival continues with the current success of Asian artists in western markets, most notably the American market, which is the foreign country with the third-highest number of K-pop concerts (102), behind Japan and China.

Along with the festival, 88rising is also releasing its debut album under the same name as the festival. Released in the summer, Head in the Clouds will feature music from Rich Brian, Joji, Higher Brothers and a number of guests.

Indonesian rapper Rich Brian says: “We wanted to make a timeless record, and really create the soundtrack of summer, because summer is a feeling, a whole vibe.” 88rising labelmate Joji adds: “Head in the Clouds is crazy people getting together and making even crazier stuff.”

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