New MD for Norwegian promoters’ association NKA

NyMusikk chairman Tone Østerdal takes the top job at Norske Konsertarrangøre/the Norwegian Live Music Association from 1 August

By Jon Chapple on 16 Apr 2018

image © Camilla Engum Paulsen

Tone Østerdal, formerly head of culture for Norway’s Akershus county, has been named managing director of the Norwegian Live Music Association (NKA).

Østerdal (pictured), who is also chairman of promoter nyMusikk, has served as a deputy member of the NKA board since 2015. She moves into her new role on 1 August.

“I’m proud and happy to get this opportunity,” she comments. “I have worked across the entire arts and cultural sector for many years, but there is no doubt that music is closest to my heart, so it’s amazing to get to work more closely with the music business in future.

“The music industry is growing, and it is being driven by the live business. Total revenue has increased most in recent years. At the same time, we know that many of NKA’s members are struggling with increased demands…

“It’s amazing to get to work more closely with the music business in future”

“I am committed to ensuring NKA will strengthen member dialogue and focus even more on influencing policy on behalf of promoters in Norway for a long time to come.”

NKA (Norske Konsertarrangøre/Norwegian Concert Promoters, known in English as the Norwegian Live Music Association) represents around 340 concert promoters across Norway.

Read IQ’s recent in-depth report on the Norwegian live market below: