LN expands Festival Passport after first-year sellout

Live Nation today announced the return of its Festival Passport, more than doubling the amount of passes available after a successful first year.

In addition to increasing the total number of passes to 2,500, the second outing for the initiative – introduced in 2017 and capped at 1,000 ‘passports’, which allow entry to all festivals for a single payment – the number of eligible festivals has increased to more than 100, while a new VIP Festival Passport, priced at US$5,000, will give 100 buyers VIP entry to events. The price for the GA version has also increased $200, to $999.

Last year’s Passports sold out within 24 hours.

Returning for 2018 are Austin City Limits Music Festival (US), Bonnaroo Music and Arts Festival (US), Download (UK, Spain, France, Australia), Electric Daisy Carnival (US), Falls Festival (Australia), Firenze Rocks (Italy), Governors Ball Music Festival (US), Lollapalooza (Germany, France, US), Rock Werchter (Belgium), Sasquatch! Music Festival (US) and more, while new events include Sydney City Limits (Australia), Creamfields (China), RedFestDXB (UAE), Impact Festival (Poland), Openair Frauenfeld (Switzerland) and Edinburgh Summer Sessions (UK).

“Festival Passport is Live Nation’s tribute to our incredible festival community”

“Music festivals are all about the experience, and we created Festival Passport as an innovative way to amplify that for music fans across all of our 100+ festivals worldwide,” says Lisa Licht, CMO of Live Nation’s US Concerts division. “Festival Passport is Live Nation’s tribute to our incredible festival community, and we’re excited to continue to build on the programme this year by increasing the number of Festival Passports available and adding a brand new VIP tier.

“Those who purchased the Festival Passport last year have become part of the Live Nation family. Their passion for Live Nation and our festivals is awesome.”

Live Nation will additionally utilise Ticketmaster’s Verified Fan presale platform to ensure all Festival Passports are bought by ‘genuine fans’ rather than touts. Verified Fan registration begins today (9 April) at 8.00 PDT (16.00 GMT) and closes on Thursday 12 April at 20.00 PDT at festivalpassport.tmverifiedfan.com.

For a full list of participating festivals, visit FestivalPassport.com.

Get more stories like this in your inbox by signing up for IQ Index, IQ’s free email digest of essential live music industry news.