A report commissioned by industry group Assomusica reveals a 6% increase in the number of music tourists last year, with 2.7% coming from overseas
Sign up for IQ Index
The latest industry news to your inbox.
A month after its management buy-out from Warner Music, Clemente Zard's Vivo Concerti is to come under the CTS Eventim umbrella, as the German company continues to grow
By Jon Chapple on 17 Apr 2018
As expected, CTS Eventim has announced it is to acquire a controlling stake in newly independent Italian promoter Vivo Concerti, in its fourth acquisition in Italy in less than eight months.
Vivo Concerti CEO Clemente Zard led a management buy-out of the company, which had been owned by Warner Music since 2011, last month. Warner has in recent years sold off a number of its live properties, including Nous Productions in France and Neuland Concerts in Germany.
The acquisition will be effected through one of CTS Eventim’s local subsidiaries, which include Vertigo (since September), Friends and Partners (since November) and D’Alessandro e Galli (since February).
Along with promoting Italian tours by international and local acts – which in recent years include Evanescence, David Guetta, Demi Lovato, Tokio Hotel, Sam Smith, Brian Wilson and Hans Zimmer, and Benji & Fede, Mannarino and Thegiornalisti, respectively – with Vivo, Zard is also active as an independent promoter of concerts and musicals, until recently often in partnership with his late father, David.
Zard, who will continue to hold shares in Vivo and run the company from Milan, comments: “Ever since I took over Vivo Concerti, I have wanted to work with an international partner. I am all the more delighted that, within a short time, we have found a global player in CTS Eventim, a company that is not only very familiar with our market segment, but which also shares our vision.
“We are absolutely delighted to be strengthening our position in the Italian market even further”
“Vivo Concerti will continue to bring a fantastic range of international and Italian artists together with their fans and put shows on the road that are as fresh and innovative as our company itself.
“At the same time, I would like to thank our former colleagues at Warner Music Italy, personally and on behalf of my team, for two fulfilling and formative years. During that period, we gained the self-confidence and experience to take the next step now in the development of Vivo Concerti. CTS Eventim is the perfect partner in that respect.”
“We are absolutely delighted at strengthening our position in the Italian market even further,” adds CTS CEO Klaus-Peter Schulenberg. “The multi-faceted portfolio of Vivo Concerti complements our existing activities superbly.
“We also welcome Clemente Zard to the ranks of CTS Eventim. [He is] an outstanding promoter who has produced business success stories in recent years, not only as the CEO of Vivo Concerti, but also with his own undertakings.’
Get more stories like this in your inbox by signing up for IQ Index, IQ’s free email digest of essential live music industry news.