fbpx
x

The latest industry news to your inbox.

    

I'd like to hear about marketing opportunities

    

I accept IQ Magazine's Terms and Conditions and Privacy Policy

news

Cobra Agency joins forces with ICS, 5B

Austrian agency Cobra is pooling resources with Wacken Open Air promoter ICS Festival Service and US-based Slipknot manager 5B Artist Management

By Jon Chapple on 11 Apr 2018

Leonard Loers (MPS-Hanseatic) Holger Hübner (ICS Festival Service) Dominik Meyer (Cobra Agency) Jan Quiel (ICS Festival Service) Justin Arcangel (5B Artists + Media) Guenther Beer (Cobra Agency) Adam Foster (5B Artists + Media)

L–R: MPS-Hanseatic's Leonard Loers, Hübner, Meyer, ICS's Jan Quiel, Arcangel, Beer, 5B's Adam Foster


Newly launched Austrian hard-rock agency Cobra has formed an alliance with US management company 5B and German promoter ICS Festival Service.

“We’re extremely thrilled to announce the partnerships with 5B Artist Management and ICS Festival Service,” says Guenther Beer, who established Cobra Agency in January with fellow former RTN agent Dominik Meyer. “Both of them are absolute leaders in their fields, with 5B managing Slipknot, Stone Sour, Amon Amarth, Megadeth, King Diamond, Behemoth, Kreator, Lamb of God and Trivium, and ICS Festival Service promoting the world’s largest and most famous heavy metal festival, Wacken Open Air, as well as Europe’s biggest metal cruise, Full Metal Cruise.”

While concrete details of the new partnership are still being finalised, Meyer says the joint venture is “going to offer extraordinary opportunities to our clients”.

Cobra’s full roster includes Amaranthe, Amon Amarth, Amorphis, Arch Enemy, Backyard Babies, Battle Beast, Behemoth, Beyond The Black, Blues Pills, Danzig, Eluveitie, Equilibrium, Kreator, Mantar, Me And That Man, Sepultura, Powerwolf, Sabaton, Tesseract, Testament and Watain, all of which it represents throughout Europe.

“We are very much alike: authentic, honest and loud”

“We have known these two successful Austrian guys for quite some time and are happy to be part of this enduring joint venture with our American colleagues,” says Holger Huebner, CEO of ICS Festival Service. “We are very much alike, as we are authentic, honest and loud.”

Justin Arcangel, director of management at 5B, adds: “5B Artist Management is thrilled to announce this new partnership. This alliance is a natural outgrowth of 5B’s core mission: to serve our client roster.

“The Cobra Agency is more than a booking agency. They provide myself and their clients with a wealth of insight with the greatest attention to detail and insight into the European market, and their advice goes into ancillary opportunities that go far beyond the conventional roles of a booking agent.”

 


Get more stories like this in your inbox by signing up for IQ Index, IQ’s free email digest of essential live music industry news.

More news

Ex-Spotify exec Troy Carter signs with UTA The talent company announces signing of entrepreneur and artist manager Troy Carter, who has “achieved success in everything he’s done”
Alpha Omega allies with John Tovar’s TMG Veteran artist manager Tovar (Marilyn Manson, the Mavericks) has joined forces with Italian metal agency Alpha Omega Management
Ex-RTN agents launch Cobra Agency Guenther Beer and Dominik Meyer hope to deliver "even better opportunities" to their acts, including Sabaton, Sepultura and Amon Amarth, with new...agency Cobra
K2 Agency acquires Factory Music Factory's roster of artists, including Sabaton and Iron Maiden's Steve Harris, join John Jackson, Jane Miller and Leo Benton at Metallica booker K2
Alpha Omega to open office in UK The Italian agency has partnered with UK indie Enso Music Management, in a move both companies say will strengthen opportunities for their respective...rosters