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Cobra Agency joins forces with ICS, 5B

Austrian agency Cobra is pooling resources with Wacken Open Air promoter ICS Festival Service and US-based Slipknot manager 5B Artist Management

By Jon Chapple on 11 Apr 2018

Leonard Loers (MPS-Hanseatic) Holger Hübner (ICS Festival Service) Dominik Meyer (Cobra Agency) Jan Quiel (ICS Festival Service) Justin Arcangel (5B Artists + Media) Guenther Beer (Cobra Agency) Adam Foster (5B Artists + Media)

L–R: MPS-Hanseatic's Leonard Loers, Hübner, Meyer, ICS's Jan Quiel, Arcangel, Beer, 5B's Adam Foster


Newly launched Austrian hard-rock agency Cobra has formed an alliance with US management company 5B and German promoter ICS Festival Service.

“We’re extremely thrilled to announce the partnerships with 5B Artist Management and ICS Festival Service,” says Guenther Beer, who established Cobra Agency in January with fellow former RTN agent Dominik Meyer. “Both of them are absolute leaders in their fields, with 5B managing Slipknot, Stone Sour, Amon Amarth, Megadeth, King Diamond, Behemoth, Kreator, Lamb of God and Trivium, and ICS Festival Service promoting the world’s largest and most famous heavy metal festival, Wacken Open Air, as well as Europe’s biggest metal cruise, Full Metal Cruise.”

While concrete details of the new partnership are still being finalised, Meyer says the joint venture is “going to offer extraordinary opportunities to our clients”.

Cobra’s full roster includes Amaranthe, Amon Amarth, Amorphis, Arch Enemy, Backyard Babies, Battle Beast, Behemoth, Beyond The Black, Blues Pills, Danzig, Eluveitie, Equilibrium, Kreator, Mantar, Me And That Man, Sepultura, Powerwolf, Sabaton, Tesseract, Testament and Watain, all of which it represents throughout Europe.

“We are very much alike: authentic, honest and loud”

“We have known these two successful Austrian guys for quite some time and are happy to be part of this enduring joint venture with our American colleagues,” says Holger Huebner, CEO of ICS Festival Service. “We are very much alike, as we are authentic, honest and loud.”

Justin Arcangel, director of management at 5B, adds: “5B Artist Management is thrilled to announce this new partnership. This alliance is a natural outgrowth of 5B’s core mission: to serve our client roster.

“The Cobra Agency is more than a booking agency. They provide myself and their clients with a wealth of insight with the greatest attention to detail and insight into the European market, and their advice goes into ancillary opportunities that go far beyond the conventional roles of a booking agent.”

 


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