Event payment platform TicketCo has found that over 30% of customers offered refund alternatives chose voucher or payment waiver options in place of cash
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The ticketing and payment company, which has processed more than £70m of payments in Norway since launch, has brought its platform to Britain
By IQ on 15 Mar 2018
Norwegian events payment platform TicketCo has launched in the UK with partners Junkyard Golf Club and Woking Football Club.
Bergen-based TicketCo, described in the International Ticketing Yearbook 2017 as a “ticketing start-up with both domestic and international ambitions”, has processed more than £70m in transactions for some of Norway’s leading music, entertainment and sports events since its launch five years ago.
The mobile platform aims to provide both event promoters and consumers with “the same level of service and ease as booking a taxi with Uber or ordering a takeaway with Deliveroo”, says the company. Consumers are assigned a QR code when they purchase a ticket online or in the app, which then serves as the only ‘ticket’ they will ever need for any event booked through TicketCo.
Event organisers, meanwhile, benefit from being able to advertise special deals on food, drinks, merchandise and transport through the app, with no need to purchase any additional equipment, as the platform is compatible with all Android and iOS devices.
“We’ve created what we consider the perfect sales tool for event organisers and very excited to be bringing this to the UK”
Since introducing TicketCo systems into their venues in January, Junkyard Golf Club has processed more than 10,000 tickets a week and reports a 46% increase in ticket sales, along with a 63% in revenue, compared to the same period last year.
“TicketCo started out as a simple self-service ticketing system five years ago, and since then we’ve developed a completely unique platform for absolutely any type of event payment,” says TicketCo co-founder Carl-Erik Moberg. “All of this is down to customer-driven innovation – put simply, we’ve listened and delivered on the needs of our customers.
“We’ve created what we consider the perfect sales tool for event organisers and very excited to be bringing this to the UK.”
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