The UK festival has grown revenues nearly 40% over the course of two years using Event Genius's RFID payments system
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Lytle, formerly of Ticketmaster's Front Gate Tickets, joins the Leeds-based ticketing and event technology company as head of technical operations
By IQ on 12 Mar 2018
Event Genius has announced that Lauren Lytle has been appointed as the company’s new head of technical operations.
Lytle joins the Leeds-based ticketing and event technology company after spending seven years in Texas as senior client operations manager and director of international operations at Front Gate (Ticketmaster), where she worked with major brands including Coachella, C3 Presents, Outside Lands, X Games Los Angeles and Bonnaroo Music and Arts Festival.
An industry leading expert in delivering point-of-sale (POS) solutions to the festival market, Lytle will spearhead the 2018 expansion of the company’s cashless point-of-sale solution: Event Genius Pay.
“It’s great to be working on Event Genius Pay,” says Lytle. “The company is at the forefront of developing this type of technology and I’m hoping to bring new ideas to the table that reveal unexplored verticals to not just that product, but the entire Event Genius portfolio.”
“I’m hoping to bring new ideas to the table that reveal unexplored verticals to not just Event Genius Pay, but the entire Event Genius portfolio”
After a world-wide search for the right candidate, Reshad Hossenally, managing director at Event Genius, was clearly delighted to have made Lytle part of the company: “We cast our net far and wide to find the absolute best candidate for the role. In our industry, it’s difficult to put a price on the sort of experience and knowhow that Lauren can bring to the company. We were excited to hear she was interested and it’s a real coup to make her part of the team.”
“Event Genius is a natural fit with my operational skill and desire to grow into the international festival space,” says Lytle, as she explained why she made the switch across the Atlantic. “My time at Front Gate offered me the chance to work with some of the biggest brands in North America, directly managing huge clients like Coachella, Outside Lands, Bonnaroo, and EDC Las Vegas, so bringing that knowledge overseas to a new company and helping it grow was an opportunity I couldn’t pass up.”
Click here to read more about Lytle and Event Genius Pay.
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