White's new album, Boarding House Reach, has sold more than 120,000 copies, after being bundled with tickets for his upcoming tour
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The Boarding House Reach launch concert, part of the Live Nation Concert Series on Twitter, will stream globally on Friday 23 March
By IQ on 22 Mar 2018
The Live Nation Concert Series, Live Nation’s Twitter-based livestreaming platform, will globally stream the release show for Jack White’s third studio album, Boarding House Reach, this Friday.
Presented by Governors Ball festival, acquired by Live Nation in 2016 and which the former White Stripes frontman is headlining on 1 June, the show will take place at Warsaw (1,000-cap.) in Brooklyn, New York, this Friday. The stream will start at 10pm ET (2am on Saturday in GMT) and be broadcast exclusively at live.twitter.com/jackwhite.
According to Live Nation, all fans with tickets will be “required to keep their phones locked up” for the duration of the live stream.
“For everyone else joining via the live stream, their virtual front row ticket will unlock access to watch the magic of White’s new music and classic hits unfold straight from their mobile devices and desktops,” says the promoter.
“Virtual front row tickets will unlock access to watch the White’s new music and classic hits unfold straight from their mobile devices and desktops”
“There is nothing more spectacular than experiencing live music in person. That said, live streaming of concerts has become wildly popular the last few years as fans share and discover live music on their devices. Live streams also provide artists with another avenue to create deeper connections with their fans around the world.”
Twelve-time Grammy winner White will next month hit the road for his first world tour since 2014. The tour, in support of Boarding House Reach, will include a run of North American headline shows and festival dates, along with stops in London, Paris and Amsterdam.
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