The Utretcht music complex will utilise the Eventim.Inhouse system to streamline its "demanding" ticket sales process
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Industry expert Rob Edwards, who has over twenty five years' experience in ticketing, has joined UK blockchain platform Aventus Systems as COO
By IQ on 05 Mar 2018
Fast-growing blockchain ticketing company Aventus Systems has hired Rob Edwards, formerly managing director of Eventim UK, as chief operations officer (COO).
Edwards was MD of Eventim UK, the British division of German ticketing giant CTS Eventim, from January 2009 to January 2016, when he left to join Ambassador Theatre Group to oversee its Evolution ecommerce project. Prior to joining Eventim, he was GM/VP of sales in Europe for ticketing software company AudienceView, and previously worked as VP of product and head of technology for Tickets.com in the UK, the Netherlands and Germany.
Edwards’ appointment follows last week’s news that Andrew Ford, a tech industry veteran, had joined Aventus as CMO ahead of the upcoming launch of its Aventus Protocol blockchain.
“Blockchain technology and ticketing are a perfect fit”
“The open-source Aventus Protocol offers the ticketing industry an amazing opportunity to enhance security, combat fraud, and improve efficiency,” comments Edwards (pictured).
“Blockchain technology and ticketing are a perfect fit, and the incredible team behind Aventus who are building a bridge to the blockchain for the ticketing supply-chain through the delivery of tools and blockchain API connectivity make this one of the most exciting opportunities of my career.”
Aventus co-founders Alan Vey and Annika Monari jointly comment: “Rob’s vast ticketing knowledge, network and expertise, combined with his experience with and interest in new technologies, make him a huge asset to the Aventus leadership team.”
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