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AEG Presents will give Victoria Park "back to the community" with All Points East in the Neighbourhood, featuring free music, sports and an outdoor cinema
By Jon Chapple on 20 Mar 2018
All Points East, AEG’s new week-long BST-style festival in east London’s Victoria Park, has announced plans for its slate of free-to-access midweek programming, which will include an outdoor cinema, aerial circus performances and workshops, tennis, yoga, spoken-word poetry, children’s storytelling, bars, street food and live music.
All Points East (APE), announced last October, combines two long weekends of music – an eponymous three-day music festival and three ‘APE Presents’ headline shows – with four non-music days in between. It is the company’s first event in Victoria Park – formerly home to non-AEG events Field Day, Lovebox and Citadel – on which it has an exclusive until 2022.
Similarly to its successful British Summer Time (BST) event in Hyde Park, all midweek entertainment, dubbed All Points East In the Neighbourhood, will be free to access and open to the general public, “as part of dedicated drive to provide free content for local residents and the wider community and to support local businesses”, say promoters AEG Presents and Goldenvoice.
“Goldenvoice/AEG Presents is very excited to announce All Points East In the Neighbourhood,” says event manager Jenny Hamada. “Offering our event site back to the community to enjoy a diverse range of free content is part of our continued drive to enhance the positive impact of our event.
“Community benefits are a key part of what will be delivered”
“Promoting and celebrating local talent is the very fabric of In the Neighbourhood, with activities being sourced from the outstanding organisations and artists based throughout Tower Hamlets and areas surrounding Victoria Park.”
The mayor of Tower Hamlets, John Biggs, comments: “Victoria Park is a great space for events and we are excited about All Points East coming to the borough. When we made the agreement with the promoters we ensured that community benefits are a key part of what will be delivered.
“There will be a four-day programme of free activities, which is an exciting opportunity to showcase our borough’s rich and diverse cultural talent and ensure that local people have a chance to get involved in what should be a great event.
“In the Neighbourhood will mean residents and families in Tower Hamlets can enjoy dozens of free events and sample some of the culinary delights and beverages provided by local food and drink businesses.”
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