The Utretcht music complex will utilise the Eventim.Inhouse system to streamline its "demanding" ticket sales process
Sign up for IQ Index
The latest industry news to your inbox.
Eventim UK has become VMS Live's official ticketing partner for VMS-promoted shows and partner venues, 'mutually supporting' each other towards further growth
By IQ on 20 Feb 2018
Eventim UK, the UK division of German ticketing giant CTS Eventim, has added independent British promoter/venue management outfit VMS Live to its portfolio of clients.
VMS operates a host of mid-size UK venues, including Manchester Academy (2,600-cap.), Copper Rooms (900+300-cap.) at the University of Warwick and William Aston Hall (1,200-cap.) in Wrexham.
“As we’ve grown and deliver more, we needed a ticketing partner,” says Carl Bathgate, promotions director at VMS Live. “We need access to the best technology and wanted bespoke developments. We selected Eventim for this role, as they have an ideal mix of skills that will allow us to develop and mutually support each other.”
“Eventim’s initiatives tie into our ethos as a business”
James O’Mullan, finance director at Eventim UK, says: “We wanted to work with VMS as they are the fastest growing promoter in the country, and we have experienced exponential growth in 2017. We both have similar ambitions for the future, and working together we will be able to help each other reach those goals.”
“VMS are currently a small business in the context of the major players out there, but we continue to double in size year on year,” adds VMS managing director Steve Forster. “Eventim approached us about a partnership, and their flexible approach and ability to modify their standard offering to suit our business needs convinced us to partner with them.
“Eventim’s initiatives tie into our ethos as a business – in particular we really like FanSALE, their fan-to-fan, fair-price ticketing resale platform. Overall, Eventim just felt right for us at this stage in our development.”
Get more stories like this in your inbox by signing up for IQ Index, IQ’s free email digest of essential live music industry news.