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Rob Hallett’s Robomagic joins Live Nation

The former AEG Live touring chief and his company, Robomagic, have joined forces with Live Nation after three years as an independent

By Jon Chapple on 27 Feb 2018

Rob Hallett, Robomagic

Rob Hallett

Rob Hallett – the veteran promoter and live music exec who, as president of international touring at AEG Live, oversaw global tours for the likes of Leonard Cohen, Justin Bieber and Jennifer Lopez and the launch of British Summer Time Hyde Park – has joined Live Nation, IQ can reveal.

Robomagic, the live entertainment venture Hallett founded following his exit from AEG in April 2014, is now officially “a Live Nation company”, and the two companies are jointly promoting several upcoming shows, including UK dates by HER, Why Don’t We, Lemz and Jammer of Boy Better Know. Past Robomagic/Live Nation productions include Tower of Song: A Memorial Tribute to Leonard Cohen in Montreal last November and Boy Better Know’s O2 Arena takeover in August.

Hallett established AEG Live in the UK in February 2005, and was instrumental in growing the profile of the company (now AEG Presents) internationally. Highlights of his AEG tenure include Prince’s landmark 21-night residency at the O2 in London in 2007; three Bon Jovi stadium treks; Cohen’s successful 2008–10 comeback tour; and the debut of BST in 2013 with two huge shows by the Rolling Stones.

Robomagic is now officially “a Live Nation company”, and the two companies are jointly promoting several upcoming shows

Prior to joining AEG, he was a director of Mean Fiddler Music Group (later MAMA & Company, now owned by Live Nation), after a decade as an agent and promoter at Barrie Marshall’s Marshall Arts.

Hallett established Robomagic – which comprises Robomagic Live, a boutique touring division, and Robomagic 360, which describes itself as encompassing “touring, recording, publishing and artist/brand management” – in January 2015. The company’s artist roster includes TLC, Sleaford Mods, Goldie and Boy Better Know, as well as Duran Duran, who Hallett represented as agent in the ’80s.

Other new Live Nation partnerships in 2018 include the acquisitions of US promoter Frank Productions and the remaining ticketing assets of Songkick.

Both companies were unavailable for comment.


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