The new FlyDSA Arena, named for the local Doncaster Sheffield Airport, will work with its naming partner to attract more visitors to South Yorkshire
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The former Rainbow Arena in Birmingham, UK, is under new management, with MJR Group hoping to give the 12,000sqft site a new lease of life
By Jon Chapple on 26 Feb 2018
The Rainbow Arena in Digbeth, Birmingham – a 12,000sqft outdoor venue formerly part of the Rainbow Venues – has been taken over by MJR Group, which is to rebrand the site Digbeth Arena.
The Rainbow Venues lost its licence last November following the drug-related death of a 19-year-old student. MJR – a fast-growing promoter/venue operator which recently welcomed several new recruits from CAA, DHP Family and VMS Live – has announced a series of shows for the rechristened venue, which originally opened in 2012 on the site of a former scaffold yard and has since hosted several major inner-city festivals, including Annie Mac Presents (2013), Made Festival (2014–2017) and Chapter Festival (2014–2017).
Under the Skyline Series banner, upcoming Digbeth Arena shows include James Arthur on 25 August; Texas and Imelda May on 1 September; The The on 7 September; and Garbage on 8 September, with more announcements expected soon.
Benjamin Newby of the MJR Group says: “We are honoured and humbled to become part of the innovative and artistic hub that is Digbeth, Birmingham. We have already started developing great relationships with the business and creative community and look forward to what the future will bring. We recognise the dedicated and inspirational work Rainbow Venues have put into their venues and Digbeth as a whole.
“We are honoured and humbled to become part of the innovative and artistic hub that is Digbeth”
“We will work hard to continue their passion while adding our own vision and operational standards to the arena.
“As a resident of Birmingham, I personally could not be happier or excited that MJR are involved in this project that joins our group of venues across the country, and become part of this exuberant city.”
The Rainbow Events – which as the Rainbow Venues formerly managed the site – meanwhile, is moving away from venue operation and towards concert promotion. “Our business will return full circle to the position from where we originally started,” comments Rainbow Venues founder Lee McDonald. “Working with emerging and established artists, bands and labels to produce extraordinary and memorable experiences for music fans and clubbers across the country under The Rainbow Events.
“We have a strong relationship with The MJR Group and could not be happier that they are the company taking the arena forward into the future.”
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