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Tech marketing guru Andrew Ford is tasked with marketing the benefits of blockchain technology to existing ticket industry stakeholders
By IQ on 28 Feb 2018
London-based blockchain ticketing platform Aventus Systems has hired Andrew Ford as chief marketing officer.
Ford – a tech industry veteran who has held senior roles at Norton/Symantec, Dell, BT, HP and data analytics firm Pitney Bowes – will work alongside Aventus co-founders Annika Monari and Alan Vey, CTO Andy Grant and their team to prepare for the upcoming launch of the the Aventus Protocol, an open-source blockchain on the Ethereum network its creators hope will revolutionise the industry by facilitating the “secure and transparent creation, promotion and sale of tickets that is not controlled by any one entity”.
Ford (pictured) will focus on developing marketing strategy to sell the benefits of blockchain technology to the ticketing industry.
“Hiring a world-class leader in technology marketing like Andrew represents a milestone for our initiative,” says Monari. “Andrew is the perfect person to lead the effort of shaping and bringing our brand and blockchain protocol to market.”
Speaking to IQ recently about the global slump in cryptocurrency/token prices, Monari said she was unconcerned about the fall in the value of the company’s AVT token, which will be used to power the Aventus Protocol. “Some people are focused on getting best price possible for their market caps,” she explained. “But we’re focusing on building our product, and the market will ultimately reflect that.”
“We are excited to facilitate the bridge between the industry and the power of the blockchain”
“I chose to join Aventus because their vision, leadership and technology are some of the strongest I have seen in my career,” says Ford, commenting on his appointment. “We are at the forefront of creating new technology for the ticketing industry that will solve many of the issues that have been impacting the existing companies in the space.
“We are creating real value with new blockchain technology and tools, and that is exciting to a part of.”
In September 2017, Aventus successfully crowdfunded 60,000 ether tokens, valued at more than £40m today, shortly after appointing Professor Michael Waterson and promoter Bernie Dillon to its advisory board.
The company says it plans release the initial iteration of its protocol and tools in the coming months.
“Since the Aventus token sale, we have been expanding our team and developing our protocol,” adds Aventus’s other co-founder, Alan Vey. “We are now nearing the completion of our first version and are excited to bring it to the market and facilitate the bridge between the industry and the power of the blockchain.”
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