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Luger opens Danish office

Luger Denmark, headed up by agent Sarah Sølvsteen, will focus primarily on representing Scandinavian artists in Europe

By IQ on 10 Jan 2018

Sarah Sølvsteen, Luger Denmark

image © SPOT Plus

Swedish promoter/booking agency Luger has expanded into Denmark, opening a Copenhagen office headed up by agent Sarah Sølvsteen.

Luger has been booking acts and promoting shows and festivals in Sweden since 1991, celebrating its 25th anniversary last year. It has since 2008 been wholly owned by Live Nation.

Its first Danish office, which opened on 1 January, will focus on booking, acting as a European agency for primarily Scandinavian artists, according to a statement from Sølvsteen (pictured).

“We are pleased to announce that as of 1 January 2018, we become part of the Luger family,” says Sølvsteen, most recently of Birdseye Agency. “We open[ed] a Danish branch of the Swedish agency and look forward to continued good cooperation with you all.”

Luger Denmark consists of Sølvsteen and agent Martin Rintza, with more staff to be announced soon. It shares an office with Live Nation Denmark.


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