Woodruff Arts Center, the owner of the Verizon Wireless Amphitheatre, will "benefit from a more predictable stream of revenues" under the terms of the deal
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Gunnersbury Park, near Brentford in west London, will be home to the two Mama events from 2018, after plans to move to Brockwell Park fell through
By IQ on 31 Jan 2018
Despite both festivals confirming last November they would be moving to Brockwell Park in Brixton for 2018, Ealing and Hounslow councils today jointly announced they have reached an agreement with Mama parent Live Nation/Festival Republic for Lovebox and Citadel to instead relocate to Gunnersbury Park in west London.
Lovebox will take place on Friday 13 and Saturday 14 July, with Citadel following on Sunday 15 July 2018. Initial line-up announcements for both events are due next month.
The festivals’ planned move to Brockwell Park, first reported by IQ last October, was met with fierce opposition from locals, with residents’ association Friends of Brockwell Park complaining that the “small, urban park” does “not have not have the capacity to host such gigantic events. We oppose them utterly.”
Many local residents are also opposed to Eat Your Own Ears’ Field Day festival moving to Brockwell Park, as is planned.
All three events previously took place in Victoria Park, in east London, but were forced to move after AEG agreed a five-year contract with Tower Hamlets council for exclusive use of the park.
“I have no doubt that this move for Lovebox and Citadel 2018 will be a great success”
Commenting on today’s news, Julian Bell, leader of Ealing council, says: “I am delighted to welcome the Lovebox and Citadel festivals to the borough this summer. Rightly recognised as among the very best anywhere across the capital and beyond, these festivals will boast acclaimed, international artists and a vibrant atmosphere for the many thousands of fans attending. It is a venue with an excellent record of hosting large public events, including the London Mela, which has attracted over 90,000 visitors in the past.
“Gunnersbury Park is currently undergoing a hugely positive transition which will see brand-new sports facilities and wonderful historical buildings opening their doors in the near future. Hosting these festivals is another huge boost for the park and it also underlines our reputation as a place to see great live events.”
“Gunnersbury Park has undergone a phenomenal transformation in recent years,” adds Festival Republic MD Melvin Benn, “and I have no doubt that this move for Lovebox and Citadel 2018 will be a great success.”
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