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Eventim UK launches FanSALE resale platform

FanSALE, which caps resale prices at 10% above face value, makes ticket buying "more accessible for the real fan", says Eventim's Dale Ballentine

By Jon Chapple on 08 Jan 2018

FanSALE Eventim UK

image © Eventim UK

FanSALE, CTS Eventim’s ‘fair value’ ticket resale platform, has launched in the UK.

Coming amid a growing backlash against for-profit secondary ticketing, FanSALE.co.uk – Eventim UK’s first resale service – aims to ensure “tickets get into the hands of genuine fans”, says the company, and prevents resale at a “highly inflated price”, allowing “genuine fans” to sell unwanted tickets.

All tickets are verified against Eventim UK’s ticketing database, and buyers are able to view the block, seat row and seat number before purchasing. An integration with UPS also enables customers to track delivery of the ticket from the seller’s pick-up point to the delivery address.

Resale prices are capped at +10% of face value.

“FanSALE is about fan-first thinking,” says Dale Ballentine, Eventim UK’s director of development. “We want to make sure fans get tickets for a fair price. We know that sometimes fans cannot attend their event as planned.

“FanSALE is about fan-first thinking”

“FanSALE will help solve these problems and ensure tickets are not sold at an extortionate price, making events more accessible for the real fans.”

FanSALE UK follows the launch a similar initiative by Eventim rival See Tickets, Fan-to-Fan, as well as established face-value ticket exchanges such as Twickets.

Adam Webb, of anti-touting campaign group FanFair Alliance, comments: “Research commissioned by FanFair last year highlighted that the majority of music fans would like a mechanism to resell their tickets if they can no longer attend an event. They don’t want to profit – just to recoup their costs in a safe and efficient environment.

“It has been hugely positive to see a growing number of responsible ticketing companies, like Eventim, listen to consumers and move in this direction, and we hope more will follow in 2018.”


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