200-capacity Paisley club will disappear from the gig circuit in April
Sign up for IQ Index
The latest industry news to your inbox.
New research by Dice shows grime, indie, pop, R&B and dance music fans are clocking up thousands of calorie-burning steps at live shows
By IQ on 05 Jan 2018
With new year’s resolution season upon us, mobile ticketer Dice has released data showing that working up a sweat at a concert could be even more beneficial than a trip to the gym.
The concert discovery/ticketing app distributed Fitbits to some of its most dedicated gig-goers to track the average steps and heart rates at shows representing five genres: grime, electronic, indie, pop and R&B.
Grime topped the list for calories burnt, with concertgoers clocking up an average 7,635 steps – nearly three times the UK’s adult daily average of 2,000 and equivalent to running 17 laps around Wembley stadium. One grime super-fan managed 12,341 steps in one night – 136% more than the average person trialled.
“While we were spending night after night in sticky floored basements, freezing cold warehouses and packed venues, we were accidentally hitting our fitness goals”
Dance fans racked up 6,565 steps, and managed the highest average heart rate of 121bpm; pop fans, meanwhile, hit just under the 6k step mark, with R&B fans managing 3,914 and indie fans 2,347.
Russ Tannen, Dice’s head of music, says: “This is fantastic news for gig-goers everywhere. Little did we know that while we were spending night after night in sticky floored basements, freezing cold warehouses and packed venues, we were accidentally hitting our fitness goals.”
Dice launched in the UK in 2014, carving out a niche with a booking fee-free model that ties tickets to mobile devices, making unauthorised resale impossible. It in September announced plans to launch in the US, following the rolling out of ‘hangover days’ for worse-for-wear UK staff and an industry first no-questions-asked refunds policy for customers no longer able to attend shows.
Get more stories like this in your inbox by signing up for IQ Index, IQ’s free email digest of essential live music industry news.