The Ticket Factory (TTF) has hired ticketing industry veteran Richard Howle, most recently of Really Useful Theatres Group, as director of ticketing.
Howle is tasked with expanding the technological capabilities of TTF, owned by UK venue operator NEC Group, and improving the user experience for both clients and ticket buyers.
In addition to a four and a half-year spell as Really Useful Theatres’ commercial director, Howle’s 18 years’ industry experience includes spells as head of box office/ticketing and international sales director at marketing agency AKA Promotions. He is also a director of the governing council of the Society of Ticket Agents and Retailers (Star).
Phil Mead, NEC Group’s managing director, says: “Richard’s appointment will serve to further strengthen the offering of the Ticket Factory in an increasingly competitive marketplace. It has a unique partnership with the NEC Group Arenas, and with Richard’s direction, the businesses will be able to work even closer together to provide a seamless experience for clients and customers alike.”
“I am looking forward to building the Ticket Factory brand at this pivotal point in the company’s history”
Stuart Cain, formerly TTF’s managing director, departed the company for Ricoh Arena in September.
Commenting on his appointment, Howle adds: “I am thrilled to join the Ticket Factory and to bring my experience of running in-house ticketing operations to the role. It is a company I have long admired with a well-deserved reputation for delivering excellence.
“I am looking forward to building the Ticket Factory brand at this pivotal point in the company’s history, having just celebrated its tenth anniversary. Over the past decade, the Ticket Factory has established itself as an industry challenger in a highly competitive, fast-moving industry and has an exciting future ahead.”
NEC Group, which manages Arena Birmingham (15,800-cap.), Genting Arena (15,700-cap.), the National Exhibition Centre (NEC), the International Convention Centre (ICC) and Vox Conference Centre, all in Birmingham, posted 17.9% growth in revenue in its 2016–17 financial results.
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