The latest industry news to your inbox.


I'd like to hear about marketing opportunities


I accept IQ Magazine's Terms and Conditions and Privacy Policy


Insurance co Verti secures Music Hall naming rights

The mid-sized Verti Music Hall at Mercedes Platz in Berlin, home to the 17,000-cap. Merdedes-Benz Arena, is set to open late next year

By Jon Chapple on 12 Dec 2017

Verti Music Hall

An artist's impression of the completed Verti Music Hall

AEG has agreed a naming-rights deal with insurance firm Verti for the Music Hall venue at Mercedes Platz, the company’s new mixed-use entertainment district centred on the Mercedes-Benz Arena in Berlin.

The newly christened Verti Music Hall at Mercedes Platz, owned and operated by AEG, will from autumn 2018 host concerts, shows and corporate events with a capacity of up to 4,500 people.

“The partnership with AEG will be of great benefit to our brand”, says Verti CEO José Ramón Alegre. “Verti represents an insurance culture that conveys optimism and positivity. At the Verti Music Hall this brand ethos will play a part in every visitor experience.”

“It’s an exciting time to be opening a new mid-size venue”

Michael Hapka, vice-president and managing director of Berlin-based AEG Operations GmbH, adds: “We’re glad to have a strong partner like Verti joining our project – their dynamic brand fits perfectly with what we want to achieve in the Music Hall. It’s an exciting time to be opening a new mid-size venue, meaning we are able to offer more variation to entertainment in the area.”

Despite its mid-size capacity, Music Hall is equipped with a rigging capacity in excess of 200 tonnes, says AEG, which more than many arenas. The company expects to host more than 100 events there annually.


Get more stories like this in your inbox by signing up for IQ Index, IQ’s free email digest of essential live music industry news.

More news

Cheetham joins AEG as Mercedes Platz nears complet... Reeperbahn project manager Paul Cheetham will serve as booking director for the new Berlin Music Hall, part of AEG's new development at Mercedes-Benz...Arena
World-beating Waldbühne breaks attendance record Operator CTS has thanked artists and promoters after the 22,000-cap. open-air amphitheatre welcomed more than 350,000 visitors in 2017
Barclaycard Arena Hamburg’s Müller steps dow... Ann-Kristin Schmanns takes over as the 16,000-seat arena's senior booker, as Kai Müller leaves to start consultancy Elbe Entertainment
Frommhold named VP, COO of AEG Facilities Germany Uwe Frommhold is the new chief operating officer of AEG's business in Germany, with Steve Schwenkglenks taking over at Barclaycard Arena
Fourth time’s the charm for Lolla Berlin 201... Organisers are hoping the event has found its long-term home at Berlin's Olympiastadion, after 70,000 people a day flocked to see Kraftwerk, the...Weeknd and Liam Gallagher