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Historic Austin club up for sale to literally the highest bidder
By IQ on 30 Nov 2017
If you look hard enough you can find most things for sale on eBay, but this one’s a real novelty: Austin, Texas, venue The Parish is being sold off on the auction site.
The 435-capacity venue is in the heart of the city’s entertainment district, and will be listed from 1-10 December. But it’s not the building itself up for grabs, but the business, its current bookings, bar, sound equipment, 12-year lease and the chance to renew the alcohol licence.
Owner ATX Brands’ boss Doug Guller told Venues Today he’s putting the business on eBay because he wants to bypass the traditional music industry networks; and is hoping to bring in new blood to the self-proclaimed “live music capital of the world” (ahem).
“Hopefully it’ll be sold to someone in the industry that can take it to the next level.”
“I wanted to cast a wide net, and when things like properties come up for sale, the broker usually just sends the info out to their email list and that’s it,” he said. “Properties trade very well with brokers, but when it comes to selling an entire business, there’s not really a set formula or process for how to get it done.”
“Hopefully it’s someone in the industry that can afford a venue like The Parish and can take it to the next level.”
Bidding starts at $1, although Guller admits he’s set an undisclosed reserve price that must be reached for the deal to go through. He says he’s looking for someone
ATX Brands decided earlier this year to sell its live music venues to concentrate on growing his “breastaurant” brands Bikini’s and Happy Chicks. In July it sold outdoor music venue Scoot Inn to Austin-based promoter C3 Presents.
Although it’s rarely a stop for national tours, artists to have played small-scale appearances at The Parish include Slash, Perry Farrell, Leon Bridges and Pete Townsend.
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